Baroque Software


are web experts

GREAT web site skills
EXPERT search engine optimisation
and fast, reliable HOSTING

  • Baroque Software can write complex or simple and elegant web sites, but... that is not enough any longer, and we know it!
  • In today's world, it is pointless having a site your customers cannot find in the search engines.

  • We have the expertise to optimise your site to give it good search engine performance.

  • Here is the evidence: 7 examples of search engine optimisation by Baroque Software:


    1) Google search "Ceiling Cleaning" look for www.ceiltech.co.uk - Ceiling Cleaning is what they do.

    2) Google search "Suspended Ceiling Cleaners" look for www.ceiltech.co.uk - Suspended Ceiling Cleaners is a description of what they are.

    3) Google search "Banking Law Courses" look for www.banking-law.co.uk - Graham Roberts gives banking law courses

    4) Google search "Meditator" look for www.meditator.org - for meditators

    5) Google search "tensegrity" look for www.tensegrity.org.uk - for tensegrity

    6) Google search "magical passes" look for www.tensegrity.org.uk again - yes first for two different searches!

    7) and how about this useful result Google search "castaneda" look for www.tensegrity.org.uk yet again
  • But what really is a good search engine optimisation performance ? Lets draw you a picture. It varies with the relevance of the results and how obsessed the searcher is, but, sadly typically less than 10% of people will look beyond the first page of results. So, if you are not on the first page, more than 90% of people will miss seeing your site. But it gets worse. A lot of the first screen is invisible because to see it you have to scroll down. In newspaper parlance it is "below the fold". And the reality is that only half the people will actually scroll down to see what else may be there on the first page.
  • So, that is what good search engine performance is, it is being visible on the first page of results as it first appears.
  • But Google has started putting what it euphemistically calls "Sponsored Links" - in other words ADVERTS on top of the true results of the search (in an area it has highlighted out so faintly that the highlighting can hardly be seen on many monitors).
  • And Google has started inserting video or image results or even their own books selling ads in about fourth place on the first page of results so reducing the available space on the first page still further.
  • The outcome is that you need to be in the top 4 or 5 of the search results. That is good search engine performance. Nothing else is.
  • Unlike the great majority of self-appointed search engine optimisers, we can show and have showed above, hard evidence of what we can achieve.
  • So, do you need really good, optimised, search engine performance for your web site?
  • Contact us today.